NICE TO MEET YOU. My name is Simmy, and I'm the founder of Kindrd!

Growing up, I moved between cities and countries, and through all the changes, scents became a constant—evoking memories of the places, people, and moments I hold close to my heart. But when I was diagnosed with hormone-related issues and faced challenges with my mental health, I started to rethink the products I was using every day. I felt overwhelmed by how little I knew about the ingredients in my favorite fragrances, especially after learning about the harmful toxins and lack of regulation in the industry. This is how Kindrd came to be.

I hope for the brand to foster a movement centered around full transparency, toxin-free ingredients, and sustainable practices within the fragrance world and beyond.

We champion authenticity, simplicity and vulnerability.